Advertising Campaign in the European Press.

The advertising campaign designed by the Stratéus agency conveys Condat’s fierce determination to maximize its efforts to better serve its customers.

Condat is launching a new advertising campaign to communicate its new commitments to current and prospective customers.  The first advertisements will appear in January and February in the European trade press (France, Germany, Spain, Netherlands, Ireland, Italy, Portugal and Switzerland).

Putting Paper to the Test.

Stratéus’ advertising campaign is based on a central creative concept: “Our papers bear the mark of our commitment to you.” The campaign’s five advertisements thus place paper itself at the heart of Condat’s communications by presenting it in somewhat provocative fashion – ripped, shot through with holes and clawed. This rough treatment illustrates Condat’s ambition and its intention to do everything possible to satisfy its customers. Powerful, committed, energetic, top-of-the-line and up-to-date: these five words capture the spirit and tone of this new campaign to conquer the market.