April to December 2007
A new advertising campaign for five new messages

Launched in April 2007, the advertising campaign is built around five key points. Condat will generate surprise throughout the year by unveiling playful, accessible and modern visuals customised to the targeted professional sector. The goal is to launch a new chapter in the Condat story.

The Condat message is provocative and bold, while at the same time attesting to the impeccability of the paper in all its aspects:

Very high quality

Outstanding finish

High smoothness offering exceptional printability

Excellent dot definition

The visuals will appear in the French trade press between April and December 2007. To optimise the impact of each stage of the campaign, a mailshot is being sent to Condat clients and prospects. A Lowe Stratéus campaign