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June 2011
Condat supports the PRINT POWER campaign
European graphic industry organisations decided to launch this year a communications campaign entitled PRINT POWER in order to promote the efficiency of printed paper communication in marketing strategies.
This campaign, built around 5 key messages, is being launched in numerous European countries. It highlights the power of paper and of print material in advertising campaigns to improve brand awareness, customer loyalty, and to push foment sales, while maintaining an eco-responsible approach.
This campaign in France started with direct mailings to 35, 000 decision-makers in the marketing and communication fields, advertisements in professional magazines, internet banners, and a dedicated web site…
To learn more about what is done in your country:
www.printpower.eu
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